Comments on: ABC: Miller Lite eHarmony

By: Technical Links « Thesportshole's Blog

Technical Links « Thesportshole's Blog — Mon, 09 Nov 2009 00:36:42 +0000

[...] Joe Posnanski reviews one of my new favorite commercials. [...]

By: KB75

KB75 — Sat, 07 Nov 2009 22:44:56 +0000

Joe – you should check out “The Gruen Transfer” – Australian show hosted by a comedian with a panel of advertising execs who break down various styles of advertising – it’s funny but also informative and raises some (at times) confronting issues. Highly recommended!

http://www.abc.net.au/tv/gruentransfer/home.htm

By: NMark W

NMark W — Wed, 04 Nov 2009 18:47:59 +0000

As an “OLD FART” I’d like to state that the best beer commercials were made way back in the day (early 1960s? – when it was legal to do so) during a live commercial the announcer would actually crack open a frosty bottle of Iron City or Carling’s Black Label (or, insert your favorite local swill that was normally a major sponsor of a pro Sports team) and pour it into a cold glass/mug right there on camera. Sometimes the guy would even take a drink before the spot was ended. As a young fellow in a very dry, strong Presbyterian household, these commercials were nearly of a pornagraphic nature. Had it not been part of a Pirates broadcast and the announcer not been the incomparable Bob Prince, my mother would have probably turned the set off for the minute or so that the commercial aired!

Here’s another fact that may startle you younger folks or those of you not familiar with Pittsburgh’s Forbes Field. They did NOT dispense ANY beer at home Pirates games in the late ’50s and 1960s at Forbes Field. Not until the Buccos moved to that horrible donut on the confluence of the Mon and Allegheny Rivers was beer sold at Pirate games. (There were lots of miniatures swept up into the trash at old Forbes but no beer cups per se!

By: Buchholz Surfer

Buchholz Surfer — Wed, 04 Nov 2009 18:43:31 +0000

All commercials are awful. Thank god for the DVR. And if the DVR has caught up to the game, then it’s time to find a backup channel to flip to to avoid the damn commercials, which seem to be louder than ever.

The commercials used to be a bit louder than the program, but now they are way louder than the program. Which seems really stupid– you turn up the volume and leave me no choice but to reach for the remote, so while I’m at it and have the remote in hand, I’ll just hit fast-forward or jump to a new channel.

PS, Bud, Miller, Coors, etc. and their Lites are all pretty much the same beer: Weak American lagers. They’re okay if they’re ice cold and there’s no good beer around, but there is nothing to argue over except their labels, which is pointless, because the different labels are covering the same product.

PPS, the idea of Miller Lite being “triple hops brewed” is high comedy. Miller Lite is for people who don’t like the taste of beer, especially hops bitterness. If there were more than a trace of hop flavor in Miller Lite, the people who drink it wouldn’t drink it. And people who do like hops aren’t going to drink Miller Lite anyway.

I’m not sure who they are talking to when they make that claim, their customers who don’t like hops or their non-customers who won’t drink their beer and will be horribly disappointed if they try it because of that slogan. It’d be like Burger King claiming their Whoppers were “Vegan Grilled.”

By: LindsayH

LindsayH — Wed, 04 Nov 2009 15:45:37 +0000

I love this commercial! When I saw it for the first time I thought it was another one of those lame eHarmony commercials, but then the guy pulled out the Miller at the end and I laughed my butt off haha. I’d date that guy just because he likes his Miller Lite

And to those that bash Miller, Bud, Coors, etc. These are what we refer to as “Marathon Beers”. You can drink 15 of them and still be at the party, whereas you drink 15, say, Stella Atrois’ and you’re getting carted home in a wheel barrel!

By: Bobby G

Bobby G — Wed, 04 Nov 2009 15:41:55 +0000

Buh?

By: mike in MN

mike in MN — Tue, 03 Nov 2009 23:30:02 +0000

Maybe I’m too different from some men, but if Gladwell did find that people don’t buy products from commercials with “good, or superior” people, I’m not real people. I hate ads who’s pitchperson is annoying, stupid, rude, whatever. Why would I want to be like that person? It’s kind of a sad statement, really.

Though, I do get a kick out of the how stupid the prodcuts are in the tailgate approved ads. Not that I’d ever buy bad-water beer with no flavor.

By: Laurance Stuntz

Laurance Stuntz — Tue, 03 Nov 2009 22:52:42 +0000

Joe, given your way with words, I’d love your review of the Bud Light Lime “in the can” ad:

http://www.youtube.com/watch?v=yZX9Rv_2_C0

Of course, feel free to delete this comment if you feel that it doesn’t match the family nature of this blog.

By: Brian C

Brian C — Tue, 03 Nov 2009 19:02:20 +0000

Since Coors owns/makes Keystone, they’re probably not trying to sell people that Coors is the better product. That said, their commercials are dumb enough, maybe they are advertising against themselves now.

By: Mockcarr

Mockcarr — Tue, 03 Nov 2009 18:35:30 +0000

People who drink lite beer don’t actually like beer.

Think of how much better most beverages taste with extra water in them, right? If it has to be 33 degrees or less to drink it, you are really just trying to trick your tastebuds into letting that swill go down your throat.
Let the damned things do their job. Since this guy would have no problems finding this malt flavored seltzer at a bar, it’s kind of strange he would need to bother with the online dating route. Just one more pin Rodney…

Pepsi Max has more caffeine. That is manly, I think. Well, maybe.